Brompton Engineering for Change
How did a small company grow to become one of the biggest cycling brand names in the world?
The story of the iconic Brompton bicycle and the company that built it.
Authors
Will Butler-Adams & Dan Davies
Publisher
Profile Books Ltd
Weight
580g
Number of Pages
288
The story of the iconic Brompton bicycle and the company that built it.
Authors
Will Butler-Adams & Dan Davies
Publisher
Profile Books Ltd
Weight
580g
Number of Pages
288
Pricing
£25.00
Offer £18.75
That's a saving of £6.25/25%
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| Description | Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design. For over forty years, Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk that any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world? This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business. |
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